It takes a village - curating content to make your brand glow

When it comes to curating your brand’s social media content, we’re firm believers that original is best. Social media, Instagram in particular, is flooded with millions of pieces of content daily, so your content marketing strategy must cut through the noise, stand out and generate sales or bookings for your business. Gone are the days of inspirational social feeds and “regrams”, people want to see their favourite brands making an effort with their content, creating engaging images and clever captions to boot.

But how do you do this? You call in the big guns, that’s how. 

We recently executed a brand and product shoot for our client and collagen queen, Edible Earth. Following a stunning rebrand of her marine collagen, organic bee pollen and adaptogen wellness formulas, the purpose of the shoot was to capture Edible Earth’s new packaging in situ as well as imagery of the brand’s founder, Sarah. This content would then form part of an integrated content strategy as well as extending to PR and media opportunities.

Outstanding creatives and long-time friends of Dark Horse, photographer Thom Davidson (Shot by Thom) and stylist Clare Ryan helped us bring this vision to life with a brand shoot that captured the new style and branding of Edible Earth whilst keeping it accessible to a wide market. The end result was a catalogue of images we regularly swoon over and have had massive impact on Edible Earth’s social media growth.

Investing time and money into a professionally implemented brand and product shoot is worth its weight in gold. It will give you ownership over your own catalogue of high quality, perfectly styled images, allow your brand to stand out from the crowd on social media and ultimately result in more sales, followers and bookings.

We are also incredibly fortunate to have friends with a lust-worthy house and the patience to allow our whole team take-it-over for several hours while we captured this amazing brand story.

Tan and Pete, we salute you!